Staying Hopeful beyond Marketing Manipulation

Staying Hopeful beyond Marketing Manipulation by Danielle Duperret #TheWellnessUniverse #WUVIP #MarketingManipulation

Still Angry, but Hopeful:

In last month’s article, I wrote about events in our world today which can or should trigger righteous anger. This month, I planned on writing only about positive events, which I will get too. But first, a short journey to an event in my life this past week.

My oldest daughter is a knife thrower, 11-time world-champion (you never know what your homeschooled kids will get interested in). She was having her 4th annual competition at her studio in Las Vegas this weekend (April 20-22, 2018), and many knife throwers came from across the United States as well as from Europe.

Stranded:

Among the Europeans, there was a family from France – a husband, wife, 2 kids (boys: 15 months and 7-year-old), and a friend of theirs. They rented a house to spend 10 days in Las Vegas. After a long trip from Normandy, to Paris, to Dallas, to Las Vegas, they got their rental car and arrived at the house, which was unavailable. It was a scam. My daughter brought them home, and they are spending 10 days with us. Not a problem and it gives me the opportunity to speak French again.

A Dream Come True:

The oldest son’s dream was to see the M&Ms store and to take a ride in the big Coke Bottle elevator. So, off we went to the Strip. Although I have lived in Las Vegas for 13 years and knew where these places were, I’ve never ventured inside.

First, the M&Ms store. As a natural health doctor, my kids grew up without these types of candy (they got healthy look-alikes). I believe in free choice. If people enjoy M&Ms, it’s their choice… or is it? The store was packed. In the back, on the first floor (there are four floors), were gigantic columns, each filled with M&Ms of a specific color. How many columns? About 80.

Shock:

Candies were chosen, and since the mother does not speak English, I followed her to the cashier, just in case there was a problem. It’s there that I felt righteous anger rise up in my gut because I saw a huge poster advertising the “good causes” M&Ms were supporting:

  • “CREATE jobs for women in need.”
  • “TRANSFORM industrial pack-waste into useful items.”
  • “EDUCATE, giving kids a chance to go to school.”

Unbelievable!

Their “good cause” is to make sugar and chemical laden candies to provide jobs? The friend of the family had remarked that just the smell in the store was making him nauseous.

I decided to do some research, then had to write a post about the disconnection between the “good cause” and selling products known to cause diseases.

Manipulative Deception:

I’ve been writing many posts about Edward Bernays, the father of Public Relations and Marketing. Thanks to Bernays, Americans started to eat bacon and eggs for breakfast, and the women in the United States started to smoke. Bernays also sold the idea of needing to go to war in order to create democracies around the world. Bernays died in 1995, but his legacy is alive and well.

Do an internet search for “M&Ms and nutrition!” You will not find the ingredients of M&Ms on the corporation’s website but will be lured into believing that the MARS Corporation deeply cares about you and the wellness of your children. They say they “will NOT advertise to children younger than 12,” but this 7-year old boy’s fondest dream was to visit the M&Ms store. “Packages only contain 250 calories,” but you can buy the candies in bulk and eat handfuls of them.

Their website has many titles such as “Demonstrating Respect for Our Consumers” and “Helping People Lead Healthier and Happier Lives.” When I wrote, “If people enjoy M&Ms, it’s their choice, or is it?,” I was referring to this deception.

If people are NOT aware of the marketing manipulation orchestrated by big corporations, they may believe that M&Ms are truly healthy.

I did eat MARS bars when I was a kid, but my parents did not know.

Hope:

Although P.R. deception and marketing manipulation are everywhere, I stay hopeful about our future.

  1. I love animals, with some exception: mosquitoes, some insects, and arachnids. What I started to notice is that people of all races, on all continents, are reaching out to help animals in danger or who are suffering. Two examples:
  • Open Paws in Saudi Arabia rescues abandoned and abused dogs, and endeavors to find them a family.
  • The Black Mambas, a group of women in Africa, protect wildlife from dangerous poachers
  1. Women in war-torn countries are getting together to meet “the other side.” They share potlucks and get to know each other. This has happened in Ireland and in the Israel-Palestinian conflicts.
  2. Have you seen the movie Pray the Devil Back to Hell? Very uplifting! It “chronicles the remarkable story of the Liberian women who came together to end a bloody civil war and bring peace to their shattered country. Thousands of women – ordinary mothers, grandmothers, aunts and daughters, both Christian and Muslim – came together to pray for peace and then staged a silent protest outside of the Presidential Palace. Armed only with white T-shirts and the courage of their convictions, they demanded a resolution to the country’s civil war. Their actions were a critical element in bringing about an agreement during the stalled peace talks.”

Following their examples, protective mothers who lost custody of their children are standing in front of the White House several times a year, to ask for a change in the legal system, which gives custody to the abusive parent to the detriment (and sometimes death) of the children.

  1. People in many countries are standing against deprivation of liberties when it comes to medical choices and forced vaccinations for their children.

The message: Be Conscious, Enjoy Life and Take a Stand against Marketing Manipulation!

– Danielle



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