You deserve an award.
Small business owners have so much to keep track of and with all of the advances in technology, the world of internet marketing, and the increasing competition within local health and wellness markets, it can be tough to keep growing.
While technology and increased competition are two massive hurdles to jump, they’re often not what keeps most businesses from growing. Business growth is just as much about mindset as it is process – maybe even more so. The good news is, if you’re able to get your head solidly wrapped around how you perceive your own business today, and where you want to be in the future, you’ll be miles ahead of your competition. Here’s what I mean.
Here Are 3 Mindset Blocks that Prevent Business Growth:
1. Money Mindset:
Our relationship with money can be one of the most controversial, frustrating, stress inducing thing in our lives. People don’t want to talk about unless they have a lot of it. And even then, they often skip over the feelings and emotions created because of money.
The amount of money you make is simply a number in an account. It is neither good nor bad. Money takes on the meaning and stigma that you give to it. Nothing more. As the owner of a business in the wellness industry, my guess is you did not get into this gig because you love selling and making money. If you’re like the majority of wellness business owners, you want to help people.
This “helper” outlook, however, often means we give ourselves permission to not make or ask for more money than we think we deserve. So many small business owners in this industry believe that making money proves that they are selling out or that they are not giving enough. But just the opposite can be true as well. The more money you make, the more you’re able to give.
With more money you could:
- Hold more free classes/sessions and make your teaching more accessible.
- Increase your advertising to reach a wider audience.
- Donate to your favorite charity or organization.
- Work fewer hours and have more time for yourself.
The amount of money we “should have” in our bank account is only what we make it out to be. Be grateful for what you have, and abundance will come your way.
2. Success Mindset:
Fear of success is another one of these tricky mental beasts we each must overcome. You might think – who the heck is afraid of doing well, making more money, being recognized and appreciated? But with success comes exactly that – recognition, money, and confidence.
What happens if you are an introvert who is happy working under the radar? What if you don’t love the idea of community outreach and collaboration and volunteering in order to get your business out there? What happens if you do increase advertising and too many clients show up and now you’re too busy?
The fear of life changing because we push ourselves to do more, be more, and help more is one of the biggest contributors to playing small. Reaching a new level of your business might mean higher profits, or it might mean longer hours, or it might mean a book deal, speaking engagements, and podcast interviews.
Or, it might just mean that you’re helping more people in your community live healthier lives. You get to choose. It’s your business and your life. Make it be what you want it to be.
3. Imposter Syndrome:
You have amazing gifts to give. Even if you do not have a master’s degree, a wall of certifications, or decades of experience. If you love your industry and have a passion for helping other, you are doing exactly what you should be doing with your life.
By not spreading your message and sharing your talents, you’re robbing someone of a better life. When you limit yourself because you’re worried of being judged by your peers, you are limiting your community impact.
I’m guessing that if you had to choose between helping improve someone’s life, and a bad review on Yelp, you’d choose impact. The only people judging you are people who have never tried to accomplish what you are working toward. The only people giving you bad reviews are people who are insecure about their own lives.
These three mental blocks are, hands down, the biggest reasons business owners continue to play small.
Believe in yourself. Your confidence will be contagious. Your energy will be infectious. You have a big message, a big heart, and you will make an even bigger impact. You can change your community if that’s what you want to do.