When it comes to running a small business there are many avenues for success, but I’ve found that there are a few things that help create long-term profitability by keeping a healthy work-life balance.
Here Are 5 Strategies for Small Business Owners to Follow:
Time Blocking Your Tasks
Time blocking is when you create clear sections of time for specific tasks within your business. Trying to do all the things every day is a recipe to burn out.
You can fix this by remembering this simple strategy, your mind does better when it can focus on one task at a time by devoting brainpower, creativity, and discipline to that task.
The day before your workweek starts, look at what’s going on in your life, the non-negotiable tasks that allow you and your family to live and function, as well as, anything already scheduled for your business like webinars, client calls, session times, events, etc.
Once you know that, pull your mind back and look at your week with a bird’s eye view being realistic and practical about the time left over.
From there, block in times for your other tasks such as marketing, networking, content creation, bookkeeping, and follow-up, not scheduling more tasks than you have hours left that day.
Networking with Heart
Networking is another word for “letting the world know you exist” but adds in a personal touch between you and your new connection. It’s a necessary part of building awareness of your brand, services, and business.
When it comes to being effective at networking, approach it in the same way you would if you were talking to a live person you’ve just met who is asking about your business. There are very natural ways to start conversations online, all it takes is practice and a willingness to follow-up.
The best way to network is to start a conversation the same way you’d start one in person. It can be casual yet professional while opening the door for a productive conversation between two people.
Be aware that it may take several follow-up messages on your part to fully connect with someone and create a professional relationship. Just be yourself and message people as the friendly and lovely person that you are.
As with networking, there are multiple ways to connect with people and get the word out there that you are open for business and seeking leads for prospects and clients. However, any platform that you’re on is one that you need to be actively engaged with and checking often so it’s a working line between you and anyone interested in your business and services.
The best way to start marketing yourself online (especially when you’re new) is to choose one or two platforms and then take some time to learn how they work, what content you need to create, and how to generate leads from your marketing efforts.
It may take some time to figure out what’s working v. what’s not based on the response you receive from your audience, but the research and data you’ll find will be well worth it. Those numbers will help you streamline your content and connect with more of your ideal clients by building trust between the two of you.
If this is something that you’d like coaching in, I can help you create an online marketing strategy that will attract the right clients to your website and business. Learn more at www.thecreativerachael.com.
Simple things like having a button on your website for someone to book a free consultation, pay you for a service or sign up for your newsletter without you needing to be there on the other side at the same time, is how you’ll keep yourself from getting caught in the clutter of tiny tasks in running a business.
The more you can automate and delegate to online systems like calendars, “book now” buttons that go directly to a PayPal page and email software, the more you’ll be able to grow and scale your business. I don’t need to tell you that constant back and forth emails, phone calls, or texts about scheduling, cancellations, and rescheduling is time-consuming.
The beauty of having simple client systems in place is that it removes the need for you to be physically sitting there on the other end clicking or tying something for that prospect or client to get what they need. Systems act as a virtual assistant. They help your business grow while you’re sleeping and prevent inbox clutter that can get lost, buried, or snagged by mail bots to never be seen again.
Self-Care and Self-Love
Last, but never least, small business owners need to have a strategy for regular self-care and self-love. You are the heart and soul of your business, especially when you work in a service-based business model that requires your brainpower, energy, and emotional space.
I’ve found that it’s important to take time daily to unwind your mind, move your body, and fill it with food that nourishes and replenishes your inner stores. As a business owner, there will always be something else to do and if we’re not careful, our mind and body will become consumed with working before it allows us to relax.
The secret to practicing good self-care and self-love is to allow yourself to not only create space for activities that make you feel good and keep you healthy but also to put down any other task and step into that commitment of time for yourself.
You are your best asset in business, only by taking care of yourself throughout the process will you be able to rise to higher levels, helping more people and being a greater force for good in this world.