Last week I landed in Colorado and it was snowing! I left Philadelphia when it was 93 degrees and returned to 56 degrees. While I know the Summer season is here as Memorial Day weekend is over, it doesn’t feel like summer weather. However, my business, and yours, needs to be prepared for this time of year. If you have a business that has to do with tourism, sports, construction, or the great outdoors, you are set. If not, you might expect summer to be your slow season.
The great news is that summer doesn’t have to mean we get fewer people in our doors or visiting our site or filling out contact information. So, don’t go running off to the beach sitting with a margarita in your hand just yet!
Here are 5 strategies that will have your business booming this summer:
- Contact all your top prospects and invite them for coffee or lunch or at least a phone or skype meeting. Spend time hearing their needs and seeing if you can fill any of their needs. People have more free time to meet in the summer so take advantage of this.
- Invite your current clients to an open house – in person or virtually. Give them a lot of value and help them reach their goals and solve their problems. Create tools, tips, worksheets, templates to gift them and show them your appreciation for their patronage. Again, summer is slower so they have more free time to spend with you.
- Create your marketing plan for the summer and focus on social media, live streams, giveaways, adding value with content and education. This is a great time to develop emails, letters, and social media posts, blogs, and podcasts. Connect with more people on social media and add value on social media channels every single day. People spend more time on social media in the summer.
- Find your best business partners. Think about who your prospects do business with before they buy from you and who they do business with after they purchase from you. As an example: a wedding planner might connect with a jeweler, catering hall, florist, travel agency, bridal shop, tuxedo rental store, photographer, etc. You get the picture. Connect with each type of business your prospects will utilize and begin a relationship with them where you both recommend each other’s services.
- Spend at least 5 hours every week working ON your business. Look at every aspect of your business from operations, marketing, customer service, sales, etc. Create systems and processes and simplify your business. Make sure it is easy for prospects to find you and for you to bring in qualified leads and then have a conversion system in place. Most of all work on wowing your customers every day.
Now, I am not saying you can’t have a vacation (or that margarita!). Take some time off for YOU. The more you engage in self-care and having fun and relaxing, the more replenished you will be. Make time to be outside in nature renewing your excitement and energy for your business. I recommend you engage in some summer recreation as well. Think of this as a time to re-create what you desire in your business and your life.
And before you run off for that margarita, I invite you to grab some more free business tools from my website.