When I first jumped into being a business owner 5 years ago, I was intimidated by the word “marketing” and a bit overwhelmed with the entire concept.
To be honest, it was because I didn’t properly understand what marketing is and what it does. My skewed perception came from a false mindset of thinking that marketing meant being pushy or hounding people until they bought from you, and it’s just not true.
Marketing is best defined as communicating the value of a product or service to a potential customer, and it’s easier than ever to do it well.
There’s a way to authentically and powerfully connect with others and offer your services from a genuine place of wanting to help and empower. Marketing your online business makes that possible and is how you’ll be able to have a sustainable, profitable business that can help more people and continue to grow.
Once you know what you do – the service you offer – and your ideal client, you can start to build out marketing that talks directly to that person. By understanding where they’re coming from, the struggles they have, the things that are stressing them out and what they’d like to be different in their life, your marketing will be powerful.
The truth about marketing your online business is that it boils down to a simple, yet powerful strategy that follows a few key points.
Here Are 5 Truths to Marketing Your Online Business:
People want authenticity now more than ever before, the best thing you could do for your marketing is showing up as yourself and letting people see the real you. Your clients will be drawn to your special story, talents and vibe – they’ll match your energy.
In everything you write or post for marketing your business, have a way for someone to take the next step. Make it easy for someone to reach out to you for your help with clear directions and easy to find and click buttons or forms for them to contact you or someone on your team.
You don’t have to be on all the platforms, doing all the things in order to have a successful business or to effectively market yourself online. Whatever you choose, no matter the platform or strategy, stay consistent and visible so people who are expecting to hear from you, do.
If you’re feeling any kind of resistance to marketing your online business, turn inward and look at any unsaid fears or negative consequences you may be feeling about being more visible or having increased success, money and authority. Your mindset is the driver when it comes to what you do, and your success is dependent on what you do.
Find a group of people that you can stay connected to and grow with that have similar goals and visions for their life and business. You’ll find that you continue to stay motivated and consistent in marketing your business when you’re plugged into like-minded, encouraging individuals.
With the power of website platforms allowing us to customize designs to fit our personality and style and social media platforms that allow greater connectivity, marketing your business online is something that not only can you do, but do well.
When you remember those few key points, you’ll find that your marketing will begin to evolve as you do, drawing in people with your unique voice and help your business grow.
If marketing your business online is something that feels overwhelming, complicated, intimidating, or just not for you but you’d like to have more clients, then I can help. We can work together to clear out any confusion or clutter and get you on the right path with a strategic plan to authentically market your business online in a way that feels good for you.
Learn more at www.thecreativerachael.com and take the next step by setting up a free consultation once you’re there.
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