Do you know the #1 complaint among healers, therapists, wellness providers, and coaches?
It’s struggling to get business.
As helpers and healers, we have a passion to be of service to people. But let’s face it, these days there are plenty of people providing similar services who are competing for the same clients.
So how do you stand out from the crowd?
Write a book!
Here are 7 Thrilling Ways to Build Your Practice by Writing A Wellness Book:
Attract More of Your Ideal Clients.
Becoming an author makes you the undisputed authority in your field. After all, the word “author” is in “authority.
People want to work with the wellness coach or Reiki therapist who is the authority on pain relief, energy medicine, or plant-based eating, or the parenting coach who wrote the book on toddlers.
Define Your Unique Offering.
You may be thinking, “There are already lots of books on my topic.” This may be true, but no one else has your unique set of skills and experiences. No one else has the exact combination of education and practice that led to the wisdom you’ve gained. So, no one else can write a book from your angle, sharing your lifetime of expertise.
If you have a calling or urge to write a book, that’s your signal from the universe that it’s time to put pen to paper, or fingers to keyboard.
Leverage Your Time.
There are only so many hours in the day to offer free strategy sessions. And there are only so many hours a week to coach one-on-one. Your book helps you reach more people, more quickly, so your ideal clients find you. When you have more clients seeking your services, you can expand to group, or online coaching and help more people.
Improve Your Business Results.
Your book is the perfect vehicle to educate and explain your approach or your systems. This allows you to do less instructing and provide more guidance during your coaching calls or client visits.
Create the “Know, Like, and Trust, Factor.”
Imagine you are looking for a therapist or coach and don’t have a referral. Would you pick a name you found on the Internet, or the coach who wrote a book that you found on Amazon?
As an author, the barriers are lowered when you talk with someone who has read your book. You already have a fan who is interested in your methods, open to your offer, and eager to work with you.
Sell without Selling.
Hate selling? Most helpers and healers do. After all, you became a therapist or coach because you want to help people. If you don’t have sales experience, selling is just plain hard!
Your book is like a silent salesperson, constantly communicating your knowledge and spreading your message. If selling makes you feel like a sleazy used-car salesperson, your book will be your best marketing and sales tool.
Leave A Legacy.
Many people in the helping professions want to leave a legacy of the wisdom they’ve gained over a lifetime. Your book is the perfect way to reach people worldwide. In generations to come, your children, grandchildren, and people you’ll never meet, will read what you’ve provided in the simple vehicle of a book – imagine that!
Writing a wellness book is the single most important thing you can do to establish your authority in your field, build your practice, and leave a legacy.
Do you have any reasons to write a wellness book that were not mentioned above? Please share them with us in the comments section below!
Would you like a free roadmap to writing your book? I invite you to grab a copy of my book, 7 Steps to Write Your Health a Wellness Book, to help you get started.