We seem to be in uncharted waters with so many aspects of life these days, it’s hard to know where to go, what to do, and who to trust from one moment to the next. Advertisers are not immune to this uncertainty, so they are throwing every copywriting strategy up against the wall to see …
Chances are you’ve heard that telling your story on your website, in your emails, or on your videos is a compelling, authentic way to bring in clients. This is true, but how exactly do you tell your story? After all, you have to walk a fine line. You don’t want to be telling a boring, …
You’ve heard it over and over again from all the copy-writing experts out there. You have to talk about the “pain” in your copy before you can talk about the “pleasure.” Why? Two reasons. Because your prospect needs to know that you understand what they are going through. There is a certain degree of empathy …
