Crisis Copywriting Dos and Don’ts
We seem to be in uncharted waters with so many aspects of life these days, it’s hard to know where to go, what to…
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How to Turn Your Setbacks into Your Story
Chances are you’ve heard that telling your story on your website, in your emails, or on your videos is a compelling, authentic way to…
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How to Write Pain-Points Without Being A Downer
You’ve heard it over and over again from all the copy-writing experts out there. You have to talk about the “pain” in your copy…
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