Business Energetics: Metaphysical Marketing – Ad Copy

Hand holding magic wand which is pointed towards a laptop computer.

Ever wanted your marketing to work like magic? The secret is to structure your marketing to work on a metaphysical level. Today we’re going to take spiritual secrets and apply them to your business to amplify your success.

If you’ve ever thought “I hate marketing! Why can’t I just do the spiritual work I love” then you’re doing marketing wrong. Marketing IS spiritual work.

Marketing is an initiation ritual

I’m going to say that again. Marketing is an initiation ritual. It is the invitation to the prospect to step into an experience that will change their lives. That’s initiation.

Ads and Promotion – Awareness Raising

Before you can ask someone to step into a transformational process, they have to be aware of three things:

  1. They have a problem
  2. Their problem bothers or interests them enough to want to solve it
  3. The problem can be solved

If they aren’t aware of the problem, the problem isn’t that painful to them, or they don’t think it can be solved, then there is no motivation for the person to enter their initiation. So, your initial promotional materials should be focused on giving them the motivation to change. This means identifying the problem, heightening their awareness of the pain the problem causes, and assuring them it can be fixed.

Next, they have to believe you are someone who can fix it. This can come through credentials, social proof, or building a relationship with them.

If you can answer a question for them or, even better, tell them something they didn’t know they needed to know, then you’re well on your way to establishing yourself as the expert they need to help them.

Let’s use this article as an example. First, I enticed you with the concept of telling you about something you didn’t know you needed to know, the metaphysics of marketing. Then, I made you aware of a problem you’re having, your marketing isn’t working like magic, and you wish it would. The tone of my writing is very matter of fact and in writing this way and talking about the solution, I am both establishing myself as an expert and saying the problem can be solved.

See, not all of these points have to be addressed directly. In fact, if we are looking at this as a ritual, they shouldn’t all be addressed directly.

Some should be represented symbolically (your written imagery, the certainty in your tone, the actual images you use in your ads, etc.) Others should be addressed directly for instance; you need to name the pain to bring it into full view.

And the rest should be implied so as to allow the prospect to fill in their own experience. For instance, I said you want your marketing to work like magic, but I didn’t say why. This way you, the reader, can fill in whether you are a six-figure CEO trying to take your business to the next level or you’re a start-up entrepreneur bootstrapping your business and just trying to make rent.

If this were a pure marketing piece for me, I would have described my target market better, to let those who aren’t my people (yet) self-select out. But this is an information piece designed to be helpful in its own right, so I left that identifier undefined so more people would find the content relevant to them. An article has to sell the reader on continuing to read every paragraph.

Finally, the prospect must clearly see themselves and what they want in the invitation. You have to identify them, or they won’t know it’s for them and they might skip over it. Again, you can do this directly “Attention 6-figure business owners with a spiritual bent!” Or indirectly by presenting a topic you know will be compelling to them as I did with my choice of topic here.

The don\’ts of Ads

What you DON’T want to do in an ad is solve the problem or even define how you’re going to solve it. This pulls the energy out of the initiation. The anticipatory energy builds up, the fear-excitement teeter-totter causes their heart to pound at the possibilities is the fuel moving the person through the initiation. If you go into teaching mode around the issue or get too in the weeds of the process, you drain all the energy out of the process and stop it in its tracks.

Once the prospect has built up this energy, then you need to provide them with a compelling Invitation to learn more, a place for them to put their energy and continue to build it. This can be a lead magnet or a sales page or booking a call with you to discuss their options.

Your call to action is the door you open (the initiation threshold), inviting them into the space of potentiality between you. It’s not a commitment to buy, it’s a statement of the hope they hold in their mind, ex: Yes! I want to know how to run my business energetically!

You notice my example not only stated a hope: it’s possible to run your business energetically, but also a promise of what they would find if they clicked on the link. This is the final step to making an ad work, get them to want what you are promising so they will click through to the next stage of your initiation, the sales page, or the appointment page. I’ll do articles on each of these in the months to come.

In the meantime, get started on turning your ad copy into an initiation ritual. You have all the elements, pick a focus and a target market and you’re ready to ritual!

Connect with Kelle Sparta on The Wellness Universe and walk away feeling better!

All information, content, and material is for informational purposes only and is not intended to serve as a substitute for the consultation, diagnosis, and/or medical treatment of a qualified physician or healthcare provider. The information supplied through or on this page, or by any representative or agent of The Wellness Universe, is for informational purposes only and does not constitute medical, legal, or other professional advice. Health-related information provided through this website is not a substitute for medical advice and should not be used to diagnose or treat health problems or to prescribe any medical devices or other remedies. The Wellness Universe reserves the right to remove, edit, move or close any content item for any reason, including, but not limited to, comments that are in violation of the laws and regulations formed pursuant to the Federal Food, Drug, and Cosmetic Act. None of the posts and articles on The Wellness Universe page may be reprinted without express written permission.

Every Woman is a Goddess!

Imagine living in your full-on unique Goddess Energy!

Top of your confidence, health, well-being, joy, peace, harmony, compassion, … Be empowered to express your Goddess! Pre-order a Goddess Treasure Box today! A hand-signed copy of the book, a journal, and a ritual kit are included!

An Amazon #1 Best Seller! The Wellness Universe Guide to Complete Self-Care 25 Tools to Achieve Anything is the book that just might change everything for you. It’s like having 25 expert coaches rolled into one, each teaching you a practice or tool to help you achieve your goals. You’ll find techniques for mind, body, spirit, and soul. You’ll enjoy a multitude of topics and modalities that will assist with better sleep, spiritual magnificence, mindset mastery, enhanced intuition, balanced nutrition, and peak performance in every area of your life. 


Both e-Book & Paperback are available.

Complementary Journal - The Wellness Universe Self-Care Book Series

The Wellness Universe Complete Self-Care Notes & Companion Journals are here to support your self-care journey!

Enjoy a complimentary notes journal for each book The Wellness Universe has published. All books are available on Amazon in our Self-Care series.

The Wellness Universe is here to serve your best well-being. If you are experiencing anxiety, grief, overwhelm, guilt, anger, or seeking ways to cope and get help for stress, relationships, parenting, or any other issue during this challenging time, we have wonderful resources for you to connect with. Our WU Best Help members are offering reduced rates, sliding scale payment options, and even pro-bono sessions.
WU Best Help