Does this HUGE obstacle keep you stuck and invisible online?
Do you want to make a massive impact on the planet but feel like the best-kept secret? You know you’re being called to step up. You know you have gifts that will help transform lives and you want to share them with the world. You know this is what you’re supposed to be doing. And you’re tired of struggling to get noticed and get clients online.
Don’t you wish the people who you KNOW you can help could find you?
I’m going to share a huge obstacle I see when I work with my clients that prior to us working together had kept them stuck and invisible online. First, I want to tell you how this obstacle showed up for me and how naive I was back in 2010.
When I first started my online business, I thought it would be easy to get clients to work with me. I had the credentials, the passion, the skills and the expertise. I thought I could put up a website, and because I was “good,” people would seek me out! I laugh at it now, but I can’t tell you how disappointed I was then to find out that’s not how it works.
I never learned sales and marketing skills at my corporate job. I had no clue that to run an online business, it required a large focus on sales and marketing. For the longest time, I didn’t know how to make my “online machine” work. I tried endless formulas, techniques, and strategies that didn’t work for me and instead created what seemed like a jumbled-up mess.
I couldn’t figure out how to connect the dots and get noticed by my dream clients, so I could use my gifts and do my soul work.
Because there were so many moving parts to the “machine” I created, it took me over 6 years to finally figure out how to hone in on what worked to get noticed and get clients online. And when I finally figured it out, I realized it doesn’t have to be as complicated as many online gurus would have you think. The confusion from overly complicated processes is a huge obstacle for many women entrepreneurs. Experts make you think getting visible and getting clients online is overly complicated. So, you stay stuck focusing on the busy work because it seems easier instead of engaging in high income-producing activities.
These are the 3 areas where this over-complicated model creates obstacles and causes difficulty to stand out online:
Too many bells and whistles:
There are strategies flying at you right and left. Just look at your inbox to see how many different strategies people are pushing your way. And each one is telling you that theirs is the best. You cannot get away from all the shiny objects out there! Unfortunately, what I see too often is that with all these pretty new apps and fun techniques, instead of making things easier, you get overwhelmed trying to learn more, process what you’ve learned, figure out how it works with your business and before long, it ends up making you stuck and paralyzed.
Self-doubt and low confidence:
These two states of mind make for a shaky online business. Everyone I know has gone through periods of wondering if this business is for them but deep down I know you DO believe in your business and service. However, when you keep getting off track and losing focus on what is important getting stuck in busy work instead of high income producing activities (often referred to as “squirrel” and “rabbit holes”), you’ll wonder why you’re working so hard and your business is not sustainable. You’ll question why you don’t have clients and can’t generate profits. This is what leaves you with self-doubt and low confidence.
The foundational elements of your business are not in place:
When you have not put your attention on the basic elements, you will not have a solid foundation for your online business. When you don’t have a model that is aligned to how you think and work, and when you don’t have a clear strategy to become more visible online, you can waste years and thousands of dollars like I did.
I don’t want that to happen to you. I don’t want you to get sucked into thinking you need to implement those big, crazy, complicated funnels and formulas that some gurus try to convince you that you need. These just create more frustration, self-doubt and overwhelm.
Stay tuned for Part 2 of this series on learning how to stand out online next week!