What is your work all about?

Let me tell you about something that happened FOR me this morning.

This week I have been feeling off, tired, overwhelmed, and full of self-doubt.

This morning, I woke up and decided to stop by the pharmacy on my way back from dropping the kids off at school. Now, my husband offered to run this errand for me, but I decided I wanted to do it. I needed the distraction.

As I walked into the pharmacy, a woman recognized me from church. She looked at me, her eyes swelled up and she said, “You are just the person I needed to see today.” Puzzled I asked why? She proceeded to tell me about her son and his struggles and how every time she and I talk she feels lighter and full of clarity on whatever situation she is dealing with. And when she saw me come into the store, she smiled and realized I was bringing her light.

Now, this is not how I felt this morning, trust me. In my yoga pants and t-shirt, I felt more like darkness than light. But, at that moment, listening to her, offering some suggestions, and mostly just acknowledging her, I felt in purpose, on purpose, and for a purpose. I thanked this lady for reminding me of who I am, what I do, and what I bring to the world. I paid for my purchase and have since come back to my office to remind YOU of your purpose. To be the LADY IN THE STORE for you.

So, as you are reading this, ask yourself:

  • What is the IMPACT of your work? 
  • What do you leave behind every time you SHOW UP for your purpose?

There is a book that is a must-read for all my clients. It is Viktor Frankl’s book, Man’s Search for Meaning. You can find it on Amazon, or you can download a FREE PDF (the author made it available to the public) right here.

The biggest gift I receive every day as I sit at my desk is the gift of honoring my life purpose through my work.

I believe this is possible for EVERYONE.

So, if you don’t feel aligned or if you are waiting for the perfect moment to release what you are doing to show up for your purpose, here are three key elements to help you clarify. 


Identify these people. Clearly put yourself in their shoes. What do they like, where do they hang out, what worries them, how old are they? What books do they read, what problems do they face? The more intimate you are with your target audience, the deeper you will be able to connect.


What challenge do they have that YOU want to solve? This is not about being the one-stop shop for all problems. This is about owning and knowing the ONE THING that you are uniquely brilliant at to bring to your people.


What is a compelling reason why you want to do this work? What is it that motivates you to keep moving forward? What is the “bigger than you” longing that you want to address in this world? Tap into it, let it inspire your message and give you the energy to keep moving forward even when you don’t feel like it.

Keep at it, keep showing up, and keep spreading your magic to the world!

If you need more clarity, check out the Clarity First eBook. It can help you become clear on where your focus needs to be in your business right now.

Connect with Dolores Hirschmann on The Wellness Universe and Walk Away Feeling Better!

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