With a new year comes the resolution to create more content for our clients and potential clients. Invariably, the weight of it often brings us to a screeching halt. What would you say if I told you creating that amazing, engaging content can be done with ease? Let\’s explore of few basics of content creation.
What’s the first thing that comes to mind when you hear content creation? Most will say a blog post.
That’s right but what does a blog post look like? You may say it’s the written word, but it doesn’t have to be limited to the written word. You could include a short video clip, a list of your ten favorite things, an infographic, or an entire podcast or a sound bite. It could be so many different things – let your imagination lead the way.
But whatever the medium you choose to use, it all starts with words. And it all needs a strategy. Creating without a plan of action is a waste of time, and it’s a waste of money. Time is money after all.
So, how do you save yourself time and money? How do you create engaging content without continually stressing about it?
You want to feel peace around your content creation – you want it to flow with ease. The last thing you need is to struggle with getting ideas all the time. Ease of communication with your audience is your goal.
So, how do you get the ease, the peace?
Imagine, for a moment, that today is the day you scheduled to create an inspiring piece of content. You go to your topic bank, your repository of ideas if you will. You may have this in a spreadsheet, on a program like Evernote, or in a notebook where your topics are listed. Whichever method is your preferred one, have your topics listed in three categories and alternate between them every time you reach out to your audience.
Once you\’re at your content bank how do you know which topic to withdraw from your repository? If you have a strategy, you won’t even have to think about it. The question is, what is your strategy? Is it to grow your audience? To promote a product you’ll soon be selling or a service you’ll be offering? Is it to get social media engagement?
These are all questions you answered when you devised your editorial calendar, it\’s the ultimate tool for business success. It\’s where you’ve listed all the important dates and events, all the upcoming promotions and sales, all the reasons for communicating with your audience.
Your editorial calendar highlights all the important dates which are scheduled for several months ahead of time along with their promotion and content creation idea for each and every event. Once your calendar is set, all you need to do is go to the bank, make that withdrawal, and get writing or producing!
Can’t you feel the peace? I’ll bet you can breathe easier now that you know it can really be this easy.
Welcome to content creation with ease!
Connect with L.E. Saba on The Wellness Universe and walk away feeling better!
*Adapted from an article previous previously posted on September 10, 2017.
As a blog coach and content editor with 40+ years of combined experience as a writer, editor, publications manager, and blog content manager, L.E. offers to help you transform your digital copy into a clear message that will convert your readers into repeat customers.