Meet Laura Ballerini, a seasoned designer, creative visionary, and founder of BluBrown Communications, a boutique design studio that has been transforming ideas into compelling visual stories for more than 25 years. In this interview blog, we share Laura’s creative journey, the lessons she’s learned from decades in the design industry, and what participants can look forward to in her upcoming workshop, “5 Minutes / 5 Slides.”
Who Is Laura Ballerini?
When asked about her work, Laura Ballerini smiles with quiet confidence.
“I’ve been running my own creative firm, BluBrown Communications, for more than two decades now,” she shares. “Over the years, I’ve had the privilege of collaborating with clients from so many different industries—each project bringing new perspectives, challenges, and opportunities to tell a story visually.”
It’s clear that for Laura, design is more than just making things look good—it’s about communication. “At BluBrown, we approach every project with clarity and creativity,” she explains. “My team and I focus on crafting designs that tell stories, blending strategy and artistry into every piece of work.”
That thoughtful balance between precision and imagination has become the hallmark of Laura’s style—and the reason so many brands trust her to bring their stories to life.
From the Newsroom to Design Leadership
When asked how her creative journey began, Laura Ballerini laughs softly. “It all started in the Advertising Department at The Calgary Herald—back when newspapers were still the heartbeat of communication,” she recalls. “That experience gave me a real appreciation for storytelling and design under pressure.”
With over 25 years in the field, Laura has built a thriving design communications firm and earned a degree in Visual Communications from The Alberta University of the Arts, along with numerous awards recognizing her craft. Despite describing herself as a “quiet and introverted creative,” she admits she’s recently found what she calls her inner badass. “I’ve learned to embrace my quietly fierce side,” she says with a smile. “It shows up in my work—and in my life.”
Her passion for creativity extends beyond client projects. In her book, The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places, Laura gathers heartfelt stories that explore how art and design shape the way we see and move through the world. Each essay offers a glimpse into how inspiration can be found in the everyday, through her distinct creative lens.
Often described as a Perspective Shifter, Laura has intentionally built a diverse client base over the years. “Working across industries keeps me curious,” she explains.
“It challenges me to think differently—and that’s where my best ideas come from.”
What to Expect from “5 Minutes / 5 Slides”
As Laura talks about her upcoming session at The Wellness Universe Business Intensive Workshop, her enthusiasm is unmistakable. “It’s called ‘5 Minutes / 5 Slides,’ and it’s all about helping people clarify what makes them truly unique,” she explains. “So many entrepreneurs struggle to communicate their value clearly. This workshop helps them cut through the noise and get to the heart of their message.”
In this engaging session, Laura will guide participants through the process of distilling their key ideas into five powerful slides that can be presented in just five minutes—perfect for pitching to potential clients or refining a brand narrative.
Through dynamic examples and practical insights, Laura will show how simple design choices—clear structure, thoughtful visuals, and strategic use of text—can completely transform the way your message lands.
Participants will walk away with three key principles to elevate their communication:
- Keep it clear and focused
- Use visuals intentionally
- Be bold, but practical
Join us at The Wellness Universe Business Intensive Workshop, November 2025, and experience how Laura’s quietly fierce approach to design can help you present your brilliance with purpose, power, and poise.
A Little Extra Surprise
To make things even more exciting, one lucky registrant will win a FREE 1-hour Discovery Session with Laura Ballerini—an exclusive opportunity to clarify and strengthen your unique business offering under her expert guidance.
Connect with Laura on The Wellness Universe, visit her website, and explore the Shift Perspective Tool.
Follow Laura on LinkedIn.
Business Intensive Workshop
5 Minutes / 5 Slides: Designing Presentations That Captivate and Connect
Join The Wellness Universe for 5 Minutes / 5 Slides: Designing Presentations That Captivate and Connect with award-winning Executive Creative Director Laura Ballerini of BluBrown Communications Inc. Learn how to distill your message into five powerful slides that communicate what sets you apart—with clarity, creativity, and confidence. Plus, one live attendee will receive on-the-spot coaching, and all registrants get access to Laura’s “Shift Perspective” Tool.
📅 Wednesday, November 5
⏰ 2pm ET / 11am PT
Save 35% with code: Save35
🔗 REGISTER NOW: https://bit.ly/WUBI-5-Slides
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Your “quietly fierce” energy shines through every word—and the 5 Minutes / 5 Slides workshop sounds like such a powerful experience for anyone wanting to communicate their message with confidence and heart. What a gift to learn from someone who leads with both artistry and intention! Thank you, Laura.